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Ox Engineered Products Renames SI-Strong Structural Insulated Sheathing to OX-IS™ Insulated Sheathing.
Ox Engineered Products announced that it has rebranded itself to better connect with today’s modern builders. The rebrand includes a new logo, color palette, marketing materials, trade show presence and website www.oxengineeredproducts.com . Our new look and website was unveiled at the 2019 IBS Show in Las Vegas, Nevada.
Our business has grown and evolved since our acquisition in early 2018, and we felt it was time for a change to better relate to our growing customer base. After careful consideration, we chose to keep part of OX’s history in our design elements while updating them to stand out in today’s marketplace.
As part of this rebranding we are also announcing a new name for our premier 4 in 1 product SI-Strong Structural Insulated Sheathing. Moving forward we will be going to market under the name OX-IS™ Insulated Sheathing. Over the next few months we will be working through our existing inventory of SI-Strong, with OX-IS branded product expected to hit the market in July 2019. The OX-IS name has already been launched and incorporated in marketing materials and on our new website.